HISTORIC SCOTLAND- tourism -

Channel

  • Data strategy
  • Direct marketing
  • Door drops
  • Integrated marketing

Project Details

FREE WEEKEND

Historic Scotland looks after and promotes over 300 of Scotland’s most iconic properties, including Edinburgh Castle, Stirling Castle and Linlithgow Palace. And a great job they do too.

Membership subscription contributes a large part of the funds needed to keep these properties in good condition and available for the public to enjoy. Collaborating with Union Advertising we devised a direct marketing strategy and creative campaign, raising awareness of Historic Scotland’s flagship Free Weekend event which also promoted take-up of Historic Scotland’s membership.