SCOTTISH WIDOWS – MYMONEYWORKS- financial-services -

Channel

  • Brand identity
  • Campaign collateral
  • Employee engagement
  • Social

Project Details

A DIFFERENT WAY TO MANAGE MONEY

Scottish Widows was developing a pioneering online portal, mymoneyworks, for employers, which would allow employees to manage their finances online, as well as providing access to a range of savings, investment and protection products. No one in the industry was doing anything like it and it would position Scottish Widows as a market leader in the corporate pensions market. We were asked to handle strategic planning and create a brand identity to launch mymoneyworks and design a creative platform that would be used across all launch communications and beyond.

We injected personality and developed a suite of engaging and tactical communications for employees positioned around an employee engagement journey – creating a buzz, encouraging joining, maintaining excitement and ongoing engagement.