It’s true isn’t it, the more physical activity you do the more you want to do? Unfortunately not enough Scots are doing much at all. Especially not during the working day. Scottish Government asked us to lead a multi-agency B2B campaign spanning strategic planning, advertising, direct mail, email, website, PR and partnerships, to get Scotland’s workforces up on their feet and into the spirit of the Glasgow Commonwealth Games. We created a communications strategy and inspiring I KNOW I CAN DO IT brand identity. The concept was to empower employees to get up and get active, without fear the boss would be wondering why they were lunging at the photocopier, or dropping squats at the check-out.