QUALITY MEAT SCOTLAND- public-sector -


  • CRM
  • Data strategy
  • Direct marketing
  • Innovative print solutions

Project Details


QMS entrust Union Direct to inspire the nation to shop for and prepare the very best Scotch Beef and Lamb. You can check out mouth-watering recipes at scotchbeefandlamb.com and find inspiration and conversation on the QMS blog which we produce on their behalf.

Our CRM strategy and direct marketing campaigns, target a database of 30,000 consumers both on and offline to reinforce that Scotch Beef and Lamb is the best quality assured meat available. Including delicious recipes, we aim to celebrate the way Scotch Beef and Lamb turns any meal into a memorable occasion. From Sunday roasts to leftovers on Tuesday, we provide the inspiration to create extraordinary meals.

Launch Project