Members of the Union Direct team have worked with Scottish Friendly, both here and in previous agency lives, for over 15 years so we take special pride in telling you that we have helped Scottish Friendly Assurance build their business into Scotland’s largest mutual financial services provider. Loose inserts have always played a key part in new customer acquisition so we’re also proud that after only 17 years of creative testing (really!) a new creative was found that would consistently outperform the original insert first used in 1993. Along the way, Scottish Friendly have engaged with over half a million people through this medium and over 100,000 of those have gone on to take out one of their tax free savings plans delivering almost £33 million in net annual premiums and over £300 million towards assets managed by Scottish Friendly. Not bad for a simple direct marketing leaflet!