SWIP, an award-winning asset management company, and now part of Aberdeen Asset Management, is one of Europe’s largest fund managers. But it wasn’t always this way. When our paths first crossed, there was a lot of work to do to get SWIP noticed. Having a relatively low profile and budgetary constraints in a crowded IFA environment meant fighting for share of voice and cut-through. They briefed us to create a new brand identity and so THE TEAM FROM SWIP was created. Direct marketing and press advertising mimicking a Mission Impossible spy look and feel, the serious point was that SWIP believed that their experienced team approach was a unique strength – many competitors focus on individual fund managers rather than a team.