• B2B marketing strategies
  • Emails
  • Integrated marketing
  • Online
  • Social
  • Video

Project Details


Pensions are a complex market that have seen unprecedented change over the last few years. Scottish Widows is the go-to organisation financial advisers turn to for expert analysis of what these changes mean to customers.


With the introduction of Pension Freedoms and the very recent changes announced in the Summer Budget, we’ve helped Scottish Widows develop a compelling 5 week campaign – #SWinsights – providing new and insightful information on the changing retirement landscape, what customers are doing with their pensions, and how this insight can be used by advisers and employers to support their customers.


Our campaign promoted the latest news, interviews, films and MasterClasses through owned and paid social, email and online editorial encouraging advisers to join in the discussion using the hashtag #SWinsights.