Whoever said employee engagement for workplace pensions need be dull? Not us. We decided to turn the whole ‘workplace pension comms’ thing on its head for Scottish Widows and inspire workforces with a simple creative concept which would make finding out more about their pension absolutely irresistible.
Our idea is Seven Conversations. First we engage employers with a self-serve suite of Seven Conversations – kitbags of creative multi channel comms, which employers can use to engage their workforce in the company pension. Calls to action are directed to Scottish Widows high performing digital asset changeyourlifeinanhour.co.uk
Comms messages are designed especially for work, such as “Give your plans a boost on your lunch break” and “Learn to love tax before you go home tonight”. All our ideas help employees think differently about retirement whilst explaining how to go about planning for it – in as little as an hour. It’s the workplace pensions employee engagement dream.