SCOTTISH WIDOWS – BRAND REVITALISATION- financial-services -

Channel

  • Brand identity
  • Campaign collateral
  • Direct mail
  • Emails
  • Online ads
  • POS
  • Social
  • Video

Project Details

ONE LESS THING TO WORRY ABOUT

When Scottish Widows, the UK’s leading pension provider, decided it was high time to close the gap between our expectations for later life and the very little we’re saving to provide for that time, they started by revitalising their brand identity. ‘Life feels better when you have a plan’ is the inspiring thought, which reminds us how much better we feel today, when we’ve ticked off things from our to-do list, rather than putting them off till tomorrow. Working with their brand agency we have had the pleasure of developing the communications strategy into a wide range of materials and channels for one of Scotland’s most iconic brands.