Strategy

We work closely with our clients to develop powerful strategies to help them achieve their business objectives. At its simplest that usually boils down to one of two things; finding new customers or working to retain and develop existing ones.

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Data strategy

We help clients connect data and communications into omni-channel marketing strategies that improve customer experience, campaign performance and ROI.

Brand planning

Understanding consumers’ attitudes to your brand, your competitors and what they really want and expect is our starting point. We gain insight to best position your brand in the marketplace and help you nail down what values, attributes and personality you want to present ensuring a consistent look, feel and tone through the development of messaging platforms and brand guidelines.

Communication planning and customer journey development

In today’s 24/7 world understanding how and when to communicate with your prospects and customers – and what to say to them – is critical for success. We can help you plan those communications across all on and offline channels to ensure a seamless dialogue is established.

Planning and forecasting

If your business relies on marketing to generate business then a methodical approach to planning your campaign activity is critical. We’re experienced in analysing historical results and establishing targets for key campaign metrics be that response and click-through rates, conversion and costs-to-sales ratios.

Results analysis

Assessing what’s worked and what hasn’t is a critical step in deciding what to do next in any campaign strategy. We have vast experience in analysing and presenting back complex results in a clear, concise way. We can also develop campaign dashboard analytics – which can be especially useful in the online environment where tests can run and be read in a matter of hours.