Union Group secures ScottishPower win

Posted: January 18th, 2024

Words: Kirsty North

Scotland’s largest independent marketing agency group, The Union, has succeeded in winning not one, but two highly competitive pitches, to be named as ScottishPower’s lead creative agency. Responsible for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the group, with the work sitting across both The Union and Union Direct arms of the business.

The three-year contract will see The Union and Union Direct focus on promoting ScottishPower's energy products and services to both business and consumer audiences. The appointment will cover strategic planning, data segmentation, customer journey planning, above-the-line advertising, direct and digital marketing. The partnership begins with a UK-wide integrated campaign, spotlighting ScottishPower's green energy technology products, from EV chargers, heat pumps and solar panels to 100% green tariffs.

Made up of five components all under one roof, the breadth of services and specialist expertise offered by The Union Group, across all key marketing disciplines has played a pivotal role in new business success. Recent wins include Lost Shore Surf Resort, which will be Europe's largest inland surfing centre and resort. Set to open in Edinburgh in the autumn of 2024, The Union helped develop the brand and is delivering the phased rollout of the resort's new Ecommerce website.

Other wins in 2023 include the design and build for three websites for Royal Zoological Society of Scotland (RZSS), a complex project bringing to life the charity’s new vision and 2030 strategy.

The Union Group works with over 50 clients including: Scottish Widows, Halifax, Spire Healthcare, PodFather, Police Scotland, Edinburgh Zoo, VisitScotland, Elivia Homes, Worldwide Cancer Research, The Scottish Government, Business Stream and Cigna Healthcare.

Ian McAteer, Founder and Chairman, Union said: “Winning not only one, but two successful competitive pitches for ScottishPower is an absolute business highlight of the year. As a group, over the last 18 months we been working hard to improve our internal integration, which has helped us to reinvigorate, innovate and enhance our client services and extend our offering. This includes developing our own in-house research and consultancy services. We aim to use data, insight, strategy and creativity to engage people with our clients’ brand to turn their audiences into advocates.”

“We are thrilled to be working with ScottishPower, a major new client, and proud of the excellent standard of work, commitment and creativity our brilliant team are already demonstrating in the delivery of our first of many ScottishPower campaigns.”

Mark Bowen, Sales and Marketing Director said: “We are delighted to welcome The Union on board as ScottishPower’s lead creative agency. The significant benefits of the integrated approach from The Union and Union Direct are already clear with the delivery of our first campaign ’Let’s change to greener living’, and we look forward to continuing to work together in 2024."

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